Mattersight Rebrand 

Mattersight is a company that provides SaaA-based enterprise behavioral analytics software focused on improving customer conversations

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Interested in a new brand identity and website, we created a new brand that accentuated the human element in technology with a practical yet visionary feel. 

The new responsive website, optimized for search and lead generation, resulted in a 385% new website visitor increase and 340% web traffic increase overall. Shortly after the reposition of the brand, Mattersight was acquired by NICE, a $5B company.

Client:
Mattersight

Role:
Lead Designer on the project - Brand, UX/UI

Team:
Project Manager, Art Director, Content Lead, Lead Designer, Development Team

Deliverables:
Logo and Logo Mark, Brand Guidelines, Collateral (Business Cards, Letterhead, Signage etc.), Direct Mail, Sales Playbook, Reporting Template, Whitepaper Template, Powerpoint Template, Wireframes, Product Mock, Website Design